“When we went through the rebrand, it was designed to be amphibious for the linear and nonlinear space"

Which turns out to mean, in English, the 'Dave' channel has just bought the rights to show a lot of C4 stuff, including Smack the Pony and Green Wing. Chuck in Bob the Builder and they may as well call it 'Channel Blue Cat' oh no I've gone a bit megalomaniacal.

UKTV to air Channel 4 shows.