Original post on how Coca Cola's Argentinian ads owed rather a lot to the 'Ninja' video for my mate Patrick's band here, a story which suddenly seems to have been picked up on by lots of news media, including BBC, SKY, and Channel 4 so far.
In fact, Coke look to be distancing themselves from the advertising agency Santo Buenos Aires as quickly as their sugary feet can take them: The Guardian has them quoted as saying "The piece in question was commissioned to a local advertising agency ... which assured us that each element was original. Therefore, we are surprised by the alleged claim."
Which is fair enough - they signed off on it, but it was the agency who swiped it (presumably thinking, 'hmm, we're in Argentina, that's miles away from the people who made the original video! What could possibly go wrong!'). So let's hope the whole thing is sufficiently embarrassing to Coke that they urge Santo to pay 7 Seconds of Love a decent amount for their original work to make the whole thing go away. Otherwise, if people keep mentioning Santo Buenos Aires in their blogs near words like 'thieving' and 'bastards', their google hits are going to start looking really quite embarrassing.
I'll put up links people send me, but do keep them coming...
SKY news link, via londonista
UPDATE: Ooh I really like the background pattern on that Santo website. They probably STOLE IT OFF MY MUG.