AKA "Large corporation in 'behaving like bastards' shock."
Looky-loo, coca cola rips off my mate's band's video!
This is Seven Seconds of Love original video 'Ninja'
This is the Coke Advert
Normally I find this sort of thing a bit tricky, as it's hard to copyright ideas and so on. But this one is taking the piss somewhat. A man explains via the medium of pulling faces.
The sad thing is, I know the band as a whole to have the moral fibre of a jellybaby, and would probably have handed over the entire video rights for fifty pence and a collective handjob.
Coca cola, you have lost my trust. As a brand, you are in my eyes diminished. The red in your logo now stands, as far as I am concerned, for the blood of the innocent, creative, kitten-animating artist, trampled in the rush to make your product seem both 'hip' and 'now'. I hate you. Coca Cola, I hate you utterly.
I won't be boycotting though, as I never drank the ghastly fizzy sugar syrup in the first place.
UPDATE: all right, yes, technically it's the ad agency who ripped them off. But now Coke have been alerted to the crime via m'blog, and HAVE CHOSEN TO DO NOTHING. So it's okay to be cross with them still.
Also, as Richard has pointed out in the comments, Guiness/their ad agencies are bastards n'all. In fact there's a long and distinguished history of ad agencies whipping stuff from penniless creatives. There's probably a wiki somewhere.