Gary Bainbridge writes in the Liverpool Daily Post:
"There ought to be a clear distinction between editorial content and advertising. This newspaper often prints features which have been paid for by advertisers. These features are clearly marked “Advertising Feature.” If we started to sneak endorsements of particular products into regular news stories because an advertiser had crossed our palm with silver, we would be betraying your trust.
And this isn’t just a matter of the occasional shot of a box of Oxo in the foreground... "
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