From today's Media Guardian:
"BBC3 controller Danny Cohen has given the go-ahead to a one-off comedy drama about a flatshare between a vampire, a werewolf and a ghost.... Flanagan and Tovey play a pair with menial jobs in a hospital who live with Andrea Riseborough's Annie, a "ghost with a confidence crisis" who used to share the flat with her boyfriend before being killed in a fatal accident.... Touchpaper Television executive producer Rob Pursey said the drama was "warm, funny and
aspirational".
Not to diss the idea, because it sounds potentially great, but 'aspirational'? To the uninitiated, 'aspirational' is a tag that's been flung around television comedy and drama for at least twenty years, and yet I still haven't really worked out what it means. A writer I know was once told by a BBC executive that the reason 'Absolutely Fabulous' was so popular was because of the frequent shots of the kitchen, which made the show "very aspirational", whilst I am constantly told that the reason US drama is doing so well over here is because of its 'aspirational qualities'. Hmm.
Things Characters Aspire To In Battlestar Galactica: not being killed by Cylons, or finding out you were a Cyclon, or being executed by your own side for being a Cylon, or helping them a bit.
Things Characters Aspire To In The Wire: Giving Up Crack, Taking down a drugs gang over a period of about six months with the full knowledge your actions will do nothing more than disrupt supply for a couple of days until a younger, more ruthless crime boss comes along, trying to get out with your pension intact.
Things Characters Aspired To In The Sopranos: not being murdered by your uncle, your superiors, your subordinates, or indeed, your mother.
I think in fact, what they're talking about is stuff like The OC, or (more recently) Gossip Girl, which concern rich Americans with nice houses. Neither of which show I am prepared to diss, by the way, The OC being brilliantly written and performed, and Gossip Girl being so stylised with characters dressed in weird Edwardian versions of school uniforms as to be practically manga.
But there's a subtle difference between wanting to watch the lives of rich fictional characters and aspiring to be in their world, and something subtly patronizing about suggesting viewers don't know the difference. It also suggests that many producers and commissioners see their viewers as three social steps below them, huddled, shivering in dank sheds wearing rotting tracksuits whilst they wait for the appropriate shot of a
Phillipe Starke Philippe Starck* lemon squeezer to bring a little light into their lives, and wishing they'd gone to the right school so they could be making television instead of (oh the shame) watching it. But
that couldn't be true.
Part of the reason for this of course, is the long British tradition of kitchen sink dramas such as Cathy Come Home, and the feeling from many producers, commissioners and writers, that if they're creating anything other than this, anything not about miserable grimy-faced single mothers drowning kittens in a canal, Ken Loach will shout at them at parties. So anything 'entertaining' has to be kept at arms length, and be slightly embarrassed about, and not taken seriously.
And then Doctor Who suddenly got huge ratings
and critical acclaim, and everything changed. The tone and success of American popular drama suddenly became the target to aim for, not just for the BBC, but for all the channels, but because things like 'good, imaginative writing' and 'taking ideas from popular culture like, I dunno, vampires and spaceships and stuff seriously and trying to work out what stories you could tell with them' are quite difficult and complex, it's easier to decide that these things are popular because they're 'aspirational' instead, and then you drop the requirements of good storytelling, and thought-through characters, and the concept of actions having consequences that affect future episodes.
I was about to write "and you end up with stuff like Billie Piper as a call girl, wearing expensive underwear, and mostly not having a problem with a profession that causes the sexual degradation and death of countless women every year", but you know what, I didn't watch the Billie Piper being a call girl thing, because it looked smug and glossy, and shallow, and deeply unpleasant actually. But I bet you, I bloody
bet you that somewhere along the line, some ghastly little tick of an executive, or producer, or god help us, a writer, said something like 'okay, you know what, in a weird way we need to make this kind of...
aspirational, yeah?"
* Corrected by Patroclus, who once bought a Philippe Starck saucepan stand on a daytrip to Paris. I'm starting to worry Falmouth might not live up to expectations.